Examining the Impact of Virtual Experiential Marketing on E-Store Image and E‑Store Loyalty
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the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran
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the effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:
it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...
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ژورنال
عنوان ژورنال: Interdisciplinary Description of Complex Systems
سال: 2022
ISSN: ['1334-4676', '1334-4684', '1334-5230']
DOI: https://doi.org/10.7906/indecs.20.4.8